Fundz

SOCi Cements Position as Localized Marketing Leader with $80M Series D Investment

PRIVATEJan 21, 2021

Amount Raised

$80 Million

Round Type

Series D

San DiegoSoftwareAdvertisingArtificial IntelligenceAnalyticsMachine LearningMarketingMarketing AutomationLocation Based ServicesDigital MarketingSaaS

Description

SOCi, the leading all-in-one marketing platform built for multi-location marketers, today announced it has closed a Series D investment round of $80 million, led by JMI Equity (“JMI”), a growth equity firm focused on investing in leading enterprise software companies. Additional participants included existing investor, Ankona Capital, along with personal investments from SOCi’s CEO and co-founder Afif Khoury and Seismic co-founder and CEO (and SOCi board member) Doug Winter. With this funding, SOCi plans to significantly accelerate its growth, with investments in its sales and marketing teams, an aggressive lineup of product innovations, and strategic M&A activity.

Quick answer

SOCi raised $80 Million in a Series D round, dated January 21, 2021. SOCi is based in San Diego, California, United States.

How much did SOCi raise?
SOCi raised $80 Million in a Series D round on January 21, 2021.
What does SOCi do?
SOCi is the marketing platform for multi-location brands.
Where is SOCi based and how big is it?
SOCi is based in San Diego, California, United States.
Who are the decision-makers at SOCi?
Fundz holds 4 contacts at SOCi, including the CEO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Analytics around the same time

Companies in the same sectors as SOCi that raised within 45 days of this round, from Fundz verified event records.

  • Cyware raised an undisclosed amount (Series A) on January 11, 2021.
  • Subscript raised $3.7M (Seed) on December 18, 2020.
  • Fairmarkit, Inc. raised $30M on December 15, 2020.
  • Specificity raised $40K on March 4, 2021.
  • Fluent raised $674K (Seed) on February 9, 2021.
  • Kong raised $100M (Funding Round) on February 8, 2021.

Who to call at SOCi, and when

A new round usually means SOCi is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day SOCi raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at SOCi, from your own LinkedIn network

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Company Information

Company

SOCi

Location

San Diego, California, United States

About

SOCi is the marketing platform for multi-location brands. We empower businesses like Ace Hardware, Jersey Mike's, Kumon, and Ford to scale localized marketing efforts across all digital channels in a way that is brand directed, locally perfected, and data connected. Through the use of advanced AI and machine learning, the SOCi platform provides users actionable insights and recommendations while automating time-consuming marketing tasks for hundreds or thousands of business locations. With SOCi, businesses can strengthen their digital presence across local search and social pages, while protecting their online reputation. Our AI-powered platform drives improved customer engagement and market leading results at scale.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment SOCi raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

4 contacts
Verified contactsAfif K., CEO hidden hiddenSee plans and pricing
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SOCi raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.