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Shark Tank India-featured Snitch enters women’s fashion after acquiring Berrylush. This deal follows a $40 million Series B funding round led by 360 ONE Asset.
PRIVATEAug 01, 2026•8 days ago
Amount Raised
$40 Million
Round Type
Series B
BengaluruInvestors
Swc GlobalIvy Cap Ventures360 One Asset
Description
Bengaluru-based D2C fashion brand Snitch has acquired women's clothing label Berrylush, marking its entry into the women’s apparel market. Snitch will leverage Berrylush’s capabilities to enhance product innovation and customer experience. This acquisition follows a Series B funding round in June 2025, where Snitch secured up to $40 million from 360 ONE Asset. Snitch aims to apply lessons from its menswear business while retaining Berrylush’s identity.
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Funding Insights
Based on industry dataTimeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech