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Sniffers Pet Care raised £850K in Series A funding led by Traditum Private Equity to accelerate production and delivery of incremental uplift in annual revenue.

PRIVATEMar 04, 2024

Amount Raised

£850,000

Round Type

Series A

EllandManufacturingFood and BeverageAnimal FeedPet

Investors

Traditum Private Equity

Description

Sniffers Pet Care, a pet treat supplier based in Elland, UK, announced the successful raise of £850K in Series A funding led by Traditum Private Equity. The funds will be used to accelerate production at its site in Elland and deliver an incremental uplift of £3.3M in annual revenue.

Quick answer

Sniffers Pet Care raised £850,000 in a Series A round, dated March 4, 2024. Investors: Traditum Private Equity. Sniffers Pet Care is based in Elland, West Yorkshire, United Kingdom.

How much did Sniffers Pet Care raise?
Sniffers Pet Care raised £850,000 in a Series A round on March 4, 2024.
Who invested in Sniffers Pet Care?
Traditum Private Equity is named as investors in this round.
What does Sniffers Pet Care do?
Sniffers Pet Care is a pet food manufacturing company based in Elland, UK, with a focus on ethically sourced and natural produce.
Where is Sniffers Pet Care based and how big is it?
Sniffers Pet Care is based in Elland, West Yorkshire, United Kingdom.
Who are the decision-makers at Sniffers Pet Care?
Fundz holds 1 contact at Sniffers Pet Care, including the Managing Director. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food and Beverage and Animal Feed around the same time

Companies in the same sectors as Sniffers Pet Care that raised within 45 days of this round, from Fundz verified event records.

  • PawCo raised $2M (Seed) on February 29, 2024.
  • MatchaBar raised $901K (Seed) on April 18, 2024.
  • Lucid Group raised $1B (Funding Round) on March 25, 2024.
  • Cauldron raised $6.3M (Series A) on March 20, 2024.
  • Cauldron raised $9.5M (Series A) on March 18, 2024.
  • Ohanafy raised $3M (Funding Round) on March 9, 2024.

Who to call at Sniffers Pet Care, and when

A new round usually means Sniffers Pet Care is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Sniffers Pet Care

Location

Elland, West Yorkshire, United Kingdom

About

Sniffers Pet Care is a pet food manufacturing company based in Elland, UK, with a focus on ethically sourced and natural produce. It has grown from a small family-owned distribution business to a larger manufacturer of dog treats.

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Related People

1 contact
Verified contactsSimon B., Managing Director hiddenSee plans and pricing
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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Sniffers Pet Care raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.