Round Type
Venture
AustinSoftwareAnalyticsEmailSaaSInvestors
Description
Balance Point Capital Advisors, LLC ("Balance Point"), in conjunction with its affiliated fund Balance Point Capital Partners II, L.P, is pleased to announce a follow-on investment in Shift Paradigm (the "Company"). Balance Point invested debt capital in support of Shift Paradigm's acquisition of Ergo, a world-class email marketing company based in New York City. Growth Catalyst Partners ("GCP"), a middle market private equity firm and majority owner of Shift Paradigm, led the transaction. The combination deepens the Company's email and customer journey capabilities, supporting Shift Paradigm's mission of accelerating value creation through digital transformations that shift how companies grow and engage with customers.
Quick answer
Shift Paradigm raised an undisclosed amount in a funding round, dated December 6, 2022. Investors: Growth Catalyst Partners, Balance Point Capital Partners II and Balance Point Capital Advisors, LLC. Shift Paradigm is based in Austin, Texas, United States.
- How much did Shift Paradigm raise?
- Shift Paradigm raised an undisclosed amount in a funding round on December 6, 2022.
- Who invested in Shift Paradigm?
- Growth Catalyst Partners, Balance Point Capital Partners II and Balance Point Capital Advisors, LLC are named as investors in this round.
- What does Shift Paradigm do?
- Shift Paradigm unleashes the power of insights, enabled by data fluidity and creative go-to-market strategies to accelerate revenue and drive market growth.
- Where is Shift Paradigm based and how big is it?
- Shift Paradigm is based in Austin, Texas, United States.
Source: Fundz verified event record.
Who else raised in Analytics and Email around the same time
Companies in the same sectors as Shift Paradigm that raised within 45 days of this round, from Fundz verified event records.
- Apperio raised $7M (Funding Round) on January 10, 2023.
- Folderly raised an undisclosed amount (Funding Round) on January 3, 2023.
- Kuona raised $6M (Funding Round) on December 16, 2022.
- Recast raised $3.4M (Seed) on December 15, 2022.
- Darwin CX raised $38M (Funding Round) on December 8, 2022.
- Chattermill raised $26M (Funding Round) on December 6, 2022.
Who to call at Shift Paradigm, and when
A new round usually means Shift Paradigm is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Shift Paradigm raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Shift Paradigm, from your own LinkedIn network
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Fundz sees it the moment Shift Paradigm raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Shift Paradigm raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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