Fundz

Seat Unique, a premium ticketing platform, has secured £20m in funding led by Nickleby Capital to accelerate international growth.

PRIVATEJun 21, 2026

Amount Raised

£20 Million

Round Type

Funding Round

LondonEventsSportsHospitalityMusicEvent Management

Investors

Active PartnersPentland VenturesHearst VenturesNickleby Capital

Description

Seat Unique has raised £20m to help expand its operations globally. The funding round is led by Nickleby Capital along with participation from Active Partners, Pentland Ventures, and Hearst Ventures. This capital raise is part of Seat Unique's ambition to build a company valued at over £500m. The platform aims to capitalize on the growing consumer demand for upscale live experiences.

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Company Information

Company

Seat Unique

Location

London, England, United Kingdom

About

Seat Unique is a London-headquartered premium experience platform that specializes in offering VIP tickets and hospitality packages for various events, including music, sports, and theatrical performances. The company has established partnerships with over 60 UK venues and promotes unforgettable experiences for fans. It utilizes proprietary dynamic pricing software to adjust event prices in real-time based on demand, ensuring a transparent purchasing experience. Founded by CEO Robin Sherry, Seat Unique has attracted investment from top athletes and industry leaders.

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Verified contactsMatt T., Director of Business DevelopmentSee plans and pricing
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Seat Unique raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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