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Rwaj raises $1.2M in pre-seed funding to build live shopping and auction marketplace across the Gulf region.
PRIVATESep 04, 2026•4 days ago
Amount Raised
$1.2 Million
Round Type
Pre-Seed
JeddahE CommerceMarketplaceFintech
Description
Jeddah-based Rwaj has raised $1.2 million in pre-seed funding to develop its live social shopping and auction marketplace. The platform enables sellers to livestream products, offer fixed prices, or run timed auctions while providing escrow-protected payments and integrated shipping. Rwaj addresses friction in social commerce by consolidating livestream selling, auctions, payments, and fulfillment into a single platform. The startup plans to use the capital to accelerate product development and regional expansion across Saudi Arabia and the Gulf.
Company Information
Company
Rwaj
Location
Jeddah, Makkah Region, Saudi Arabia
About
Rwaj is a live social shopping and auction marketplace founded in 2024 that enables sellers to livestream products, offer them at fixed prices, or run timed auctions. The platform integrates payments (with escrow protection), shipping through carriers, and an Arabic-first bilingual experience into a single application. It allows buyers to follow sellers, discover new merchants through community features, and make purchases with transaction security. Rwaj operates across the GCC region and targets products that benefit from live demonstration.
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JeddahE CommerceMarketplaceFintech