ROXFIT raises £1.9m in seed funding to enhance its digital training platform for hybrid athletes, led by DSW Ventures and Peter Markham.
Amount Raised
£1.9 Million
Round Type
Seed
EnglandHealth CareFitnessWellnessInvestors
Description
ROXFIT, a digital training platform for hybrid athletes, has raised £1.9m in seed funding. Founded by Yorkshire entrepreneurs Ben Wilson and Joey Allott, the business has grown from 80,000 users to over 260,000 across 185 countries. The funding was led by DSW Ventures with participation from SWIM Capital and York Angels. This investment will support continued growth in the global HYROX community.
Quick answer
RoxFit raised £1.9 Million in a Seed round, dated March 4, 2026. Investors: Peter Markham, SWIM Capital, York Angels and DSW Ventures. RoxFit is based in England, United Kingdom.
- How much did RoxFit raise?
- RoxFit raised £1.9 Million in a Seed round on March 4, 2026.
- Who invested in RoxFit?
- Peter Markham, SWIM Capital, York Angels and DSW Ventures are named as investors in this round.
- What does RoxFit do?
- RoxFit is a York, UK-based provider of a hybrid fitness platform that offers a variety of features to users.
- Where is RoxFit based and how big is it?
- RoxFit is based in England, United Kingdom.
- Who are the decision-makers at RoxFit?
- Fundz holds 1 contact at RoxFit, including the Co-Founder. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in Fitness and Wellness around the same time
Companies in the same sectors as RoxFit that raised within 45 days of this round, from Fundz verified event records.
- Yoga Joint raised $5.5M (Funding Round) on April 14, 2026.
- Create Wellness raised $20M (Series B) on March 31, 2026.
- Whoop raised $575M (Series G) on March 31, 2026.
- Nu Skin Enterprises raised $175M (Debt Financing) on March 27, 2026.
- Cultfit raised $47M (Funding Round) on March 23, 2026.
- XWELL, Inc. raised $31M on February 27, 2026.
Who to call at RoxFit, and when
A new round usually means RoxFit is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day RoxFit raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at RoxFit, from your own LinkedIn network
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Related People
RoxFit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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