Fundz

Rooted Lending reported raising $1.96 Million in an initial SEC Form D filing, from an offering of $2.5 Million

PRIVATEJul 18, 2023$2M of $2.5M raised

Amount Raised

$1.96 Million

$1.96 Million sold, per SEC Form D (first sale Jul 7, 2023)

Round Type

Seed

MadisonProfessional Services

Quick answer

Rooted Lending raised $1.96 Million in a Seed round, dated July 7, 2023. Rooted Lending is based in Madison, Wisconsin, United States.

How much did Rooted Lending raise?
Rooted Lending raised $1.96 Million in a Seed round on July 7, 2023.
What does Rooted Lending do?
Legal Name of Benny is Rooted Lending Inc. Benny lends to employees of publicly traded companies so they can participate in their employer's stock purchase plans.
Where is Rooted Lending based and how big is it?
Rooted Lending is based in Madison, Wisconsin, United States.
Who are the decision-makers at Rooted Lending?
Fundz holds 1 contact at Rooted Lending. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Professional Services around the same time

Companies in the same sectors as Rooted Lending that raised within 45 days of this round, from Fundz verified event records.

  • Clearjet raised $2M (Seed) on August 18, 2023.
  • Mars Energy Holdco raised $125K (Pre-Seed) on August 18, 2023.
  • TOPRANKED.IO raised $750K (Seed) on August 17, 2023.
  • Infinite Equity raised $6 (Pre-Seed) on August 15, 2023.
  • Credgenics raised $50M (Funding Round) on August 9, 2023.
  • CoreWeave raised $2.3B (Debt Financing) on August 8, 2023.

Who to call at Rooted Lending, and when

A new round usually means Rooted Lending is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Rooted Lending raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Rooted Lending, from your own LinkedIn network

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Company Information

Company

Rooted Lending

Location

811 E. Washington Ave

Madison, Wisconsin, United States

About

Legal Name of Benny is Rooted Lending Inc. Benny lends to employees of publicly traded companies so they can participate in their employer's stock purchase plans.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Rooted Lending raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

1 contact
Verified contacts1 person is listed at Rooted Lending. We don't have their email yet.See plans and pricing
Predictive Intelligence
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ML-powered predictions for Rooted Lending's next move

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Rooted Lending raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.