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Company Information
Company
Roku
Location
12980 SARATOGA AVE.
San Jose, California, United States
About
Roku, Inc. operates in the technology and entertainment industry, focusing primarily on digital media streaming. The company is known for its streaming platform that provides access to various content through advertisements and subscription services, facilitating video streaming and interactive engagement. Recently, Roku has undertaken a significant restructuring of its reportable segments, dividing its original 'Platform' segment into two distinct segments: 'Advertising' and 'Subscriptions.' This strategic decision reflects the company's commitment to optimizing financial reporting and reflects its evolving business model, which includes digital advertising, sold directly and via programmatic channels, alongside subscription services that encompass revenue from content partners and owned subscription offerings. Such reorganization aims to enhance clarity and usability of financial data for stakeholders and is expected to take effect starting with the March 31, 2026 financial results.
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