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Redo has raised $81 million in Series B funding to support its commerce technology expansion, led by Smash Capital. The funding will enhance product development and AI initiatives.

PRIVATEJun 23, 2026about 2 months ago

Amount Raised

$81 Million

Round Type

Series B

DraperSoftwareE Commerce

Investors

Cervin VenturesPelion Venture PartnersSmash Capital

Description

Redo, a commerce technology company, announced today it has raised $81 million in Series B funding at a valuation of $1.25 billion. The funding will support product development, AI initiatives, and international expansion. Led by Smash Capital, the round included existing investors Pelion Venture Partners and Cervin Ventures. Over 4,100 brands currently use Redo's platform, which continually integrates new tools for customer engagement.

Company Information

Company

Redo

Location

Draper, Utah, United States

About

Redo is an e-commerce platform specializing in automating returns, exchanges, and support tickets for merchants. Its goal is to streamline processes, allowing brands to focus on building their businesses. The software offered by Redo is free for merchants, as the company generates revenue based on platform usage. Founded by Tay Brown and led by CEO Sterling Snow, the company aims to create a new category in the e-commerce space.

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Funding Insights

Based on industry data
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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