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Purlin Closes Seed Round And Announces Strategic Relationship With Douglas Elliman

Jan 11, 2022•almost 4 years ago

Round Type

seed

Los Angeles

Description

Purlin Co. (www.purlin.com) announced today that New Valley Ventures, the property technology investment vehicle of Douglas Elliman Inc. (NYSE: DOUG), along with Redwood Trust Inc. (NYSE: RWT), through its strategic venture investment platform, RWT Horizons, and angel investors, affiliated with the Band of Angels, have invested a combined $1.5 million in the AI-driven real estate and fintech start-up

Company Information

Company

Purlin

Location

Los Angeles, California, United States

About

The strategic investment from RWT Horizons validates Purlin's roadmap as the company leverages its platform to support the entire homebuying process. "Purlin is a core component of our strategy to use technology-enabled services to simplify our agents' business as it relates to AI and home-search while unlocking great value for shareholders," said Scott Durkin, CEO of Douglas Elliman Realty, LLC. Purlin is the first company to combine together AI, machine learning, and natural language processing with image recognition to sort through millions of listing photographs and identify the specific rooms, features, and styles that will most appeal to a given buyer.