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Pura Vida Miami secures a strategic growth investment from TSG Consumer to accelerate nationwide expansion of its health and wellness cafés.

PRIVATENov 13, 2025

Round Type

Venture

MiamiFood and BeverageHealth CareHospitalityLifestyleFitness

Investors

TSG Consumer

Description

Pura Vida Miami announced a minority investment from TSG Consumer to aid in its expansion efforts. The company, founded in 2012, operates over 40 locations across Florida, New York City, and Southern California. The partnership aims to uphold the brand's core values while growing its presence. Co-Founders Omer and Jennifer Horev will continue to lead the company.

Quick answer

Pura Vida Miami raised an undisclosed amount in a funding round, dated November 13, 2025. Investors: TSG Consumer. Pura Vida Miami is based in Miami, Florida, United States.

How much did Pura Vida Miami raise?
Pura Vida Miami raised an undisclosed amount in a funding round on November 13, 2025.
Who invested in Pura Vida Miami?
TSG Consumer is named as investors in this round.
What does Pura Vida Miami do?
Pura Vida Miami is South Florida’s leading wellness lifestyle brand, founded in 2012 by Omer Horev.
Where is Pura Vida Miami based and how big is it?
Pura Vida Miami is based in Miami, Florida, United States.
Who are the decision-makers at Pura Vida Miami?
Fundz holds 3 contacts at Pura Vida Miami. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food and Beverage and Hospitality around the same time

Companies in the same sectors as Pura Vida Miami that raised within 45 days of this round, from Fundz verified event records.

  • Wow! Momo Foods raised $8.3M (Seed) on December 28, 2025.
  • SOBRsafe raised $2M (Post-IPO Equity) on December 24, 2025.
  • Founteyn raised $20M (Series A) on December 17, 2025.
  • Prime IV Hydration & Wellness raised an undisclosed amount (Debt Financing) on December 17, 2025.
  • Moxie Beauty raised $15M (Series A) on December 16, 2025.
  • Indian Snack House raised $238K (Funding Round) on December 12, 2025.

Who to call at Pura Vida Miami, and when

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Company Information

Company

Pura Vida Miami

Location

Miami, Florida, United States

About

Pura Vida Miami is South Florida’s leading wellness lifestyle brand, founded in 2012 by Omer Horev. With 40+ locations across South Florida, New York, and now California, the brand has redefined healthy eating with a vibrant menu of acai bowls, superfood smoothies, and chef-driven salads—all crafted by husband-wife team Omer and Jennifer Horev. As it expands beyond Florida, Pura Vida remains committed to quality ingredients, balanced nutrition, and sustainability. Through initiatives like composting food waste and donating soil to local farms, the brand fosters a greener future. More than a restaurant, Pura Vida Miami is a lifestyle centered on health, community, and happiness.

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Pura Vida Miami raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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