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Dtc Startup, Psudo, On A Mission To Create The World’s Most Eco-Friendly Sneaker Raises $3M Seed Round

PRIVATEMay 19, 2022•about 4 years ago

Amount Raised

$3 Million

Round Type

seed

Hermosa BeachConsumer Goods

Description

Psudo Inc. (the “Company” or “Psudo”), the made in the U.S.A. sneaker startup, announced that it recently completed a $3M seed financing round managed by SternAegis Ventures, who acted as placement agent. Founded in 2020, by husband and wife duo Michael and Kortney Rich, LA-based Psudo is hacking the $70B+ sneaker market with its ethical, small-batch, and on-demand sneaker manufacturing process.

Company Information

Company

Psudo

Location

Hermosa Beach, California, United States

About

Founded in 2020 by industry veterans Michael and Kortney Rich, LA-based Psudo is hacking the $70B+ sneaker market with its ethical, small-batch, and on-demand sneaker manufacturing process. Made from recycled water bottles and designed using sublimation printing with zero-waste, Psudo plans to solve the decades-old sustainability issue within the footwear industry. For every Psudo sneaker produced, 7.2 single-use plastic bottles are saved from entering the world's oceans and landfills. To date, Psudo has been able to divert over 61,000 bottles and counting.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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