Fundz

Dtc Startup, Psudo, On A Mission To Create The World’s Most Eco-Friendly Sneaker Raises $3M Seed Round

PRIVATEMay 19, 2022

Amount Raised

$3 Million

Round Type

Seed

Hermosa BeachConsumer Goods

Description

Psudo Inc. (the “Company” or “Psudo”), the made in the U.S.A. sneaker startup, announced that it recently completed a $3M seed financing round managed by SternAegis Ventures, who acted as placement agent. Founded in 2020, by husband and wife duo Michael and Kortney Rich, LA-based Psudo is hacking the $70B+ sneaker market with its ethical, small-batch, and on-demand sneaker manufacturing process.

Quick answer

Psudo raised $3 Million in a Seed round, dated May 19, 2022. Psudo is based in Hermosa Beach, California, United States.

How much did Psudo raise?
Psudo raised $3 Million in a Seed round on May 19, 2022.
What does Psudo do?
Founded in 2020 by industry veterans Michael and Kortney Rich, LA-based Psudo is hacking the $70B+ sneaker market with its ethical, small-batch, and on-demand sneaker manufacturing process.
Where is Psudo based and how big is it?
Psudo is based in Hermosa Beach, California, United States.
Who are the decision-makers at Psudo?
Fundz holds 1 contact at Psudo. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Consumer Goods around the same time

Companies in the same sectors as Psudo that raised within 45 days of this round, from Fundz verified event records.

  • Deep Blue Medical Advances raised $7M on June 30, 2022.
  • Collage Group raised $25M (Funding Round) on June 29, 2022.
  • Deep Blue Medical Advances raised an undisclosed amount (Series A) on June 28, 2022.
  • Kaiko raised $53M (Series B) on June 28, 2022.
  • The Kraft Heinz raised an undisclosed amount on June 28, 2022.
  • Shop Circle raised an undisclosed amount (Funding Round) on June 28, 2022.

Who to call at Psudo, and when

A new round usually means Psudo is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Psudo raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Psudo, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at Psudo. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

Psudo

Location

Hermosa Beach, California, United States

About

Founded in 2020 by industry veterans Michael and Kortney Rich, LA-based Psudo is hacking the $70B+ sneaker market with its ethical, small-batch, and on-demand sneaker manufacturing process. Made from recycled water bottles and designed using sublimation printing with zero-waste, Psudo plans to solve the decades-old sustainability issue within the footwear industry. For every Psudo sneaker produced, 7.2 single-use plastic bottles are saved from entering the world's oceans and landfills. To date, Psudo has been able to divert over 61,000 bottles and counting.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Psudo raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

1 contact
Predictive Intelligence
Strategic

ML-powered predictions for Psudo's next move

See what Strategic adds

Psudo raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.