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The Skintellectual Girl, Himi Khandelwal, has raised about Rs 8 crore for her skincare brand Pruf, led by DSG Consumer, with participation from All In Capital and notable angels.
PRIVATEAug 30, 2026•about 3 hours ago
Amount Raised
₹80 Million
Round Type
Seed
Bengaluru
Investors
Malini AdapureddyAnupam MittalRohit BansalKunal BahlArjun PurkayasthaAll In CapitalDsg Consumer
Description
Himi Khandelwal, a beauty content creator, raised approximately Rs 8 crore at a pre-money valuation of Rs 22 crore for her skincare brand, Pruf. The funding round was led by DSG Consumer and included participation from All In Capital and notable angel investors. This capital will focus on formulation, testing, clinical validation, and research and development. Khandelwal aims to address specific skin concerns faced by Indian consumers.
Company Information
Company
Pruf
Location
Bengaluru, Karnataka, India
About
PRUF is a skincare brand founded by beauty influencer Himi Khandelwal, also known as The Skintellectual Girl. The brand focuses on addressing specific skin concerns prevalent in Indian consumers, such as hyperpigmentation. PRUF emphasizes the importance of formulation, repeated testing, clinical validation, and R&D in its product development.
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Bengaluru