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Provenance raised $5 million in a Series B funding round led by S4S Ventures to expand into additional categories and geographies.

PRIVATEMay 15, 2024

Amount Raised

$5 Million

Round Type

Series B

LondonE CommerceFashionRetailSaaS

Investors

S4 S Ventures

Description

Sustainability tech platform Provenance announced it has raised $5 million in a Series B funding round led by the Martin Sorrell-founded venture capital firm S4S Ventures. The company plans to use the additional funds to expand into additional categories, like food, and geographies, like the U.S.

Quick answer

Provenance raised $5 Million in a Series B round, dated May 15, 2024. Investors: S4 S Ventures. Provenance is based in London, England, United Kingdom.

How much did Provenance raise?
Provenance raised $5 Million in a Series B round on May 15, 2024.
Who invested in Provenance?
S4 S Ventures is named as investors in this round.
What does Provenance do?
Provenance is setting a new global standard for consumer sustainability.
Where is Provenance based and how big is it?
Provenance is based in London, England, United Kingdom. Fundz records about 53 employees.
Who are the decision-makers at Provenance?
Fundz holds 1 contact at Provenance. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Fashion around the same time

Companies in the same sectors as Provenance that raised within 45 days of this round, from Fundz verified event records.

  • Zyod raised $18M (Funding Round) on June 24, 2024.
  • Eume raised $1.8M (Funding Round) on June 21, 2024.
  • Richemont raised $13M on June 10, 2024.
  • Vaaree raised $2.5M (Pre-Series A) on May 24, 2024.
  • Humii raised $300K (Pre-Seed) on May 24, 2024.
  • Eyewa raised an undisclosed amount (Funding Round) on May 16, 2024.

Who to call at Provenance, and when

A new round usually means Provenance is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Provenance raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Provenance, from your own LinkedIn network

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Company Information

Company

Provenance

Location

London, England, United Kingdom

About

Provenance is setting a new global standard for consumer sustainability. Our platform validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Our platform enables businesses to be transparent about their impact from discovery to checkout, so that they can realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

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Fundz sees it the moment Provenance raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Provenance raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.