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Primero secures $12M in a Seed funding round, co-led by Kaszek and General Catalyst, to fuel regional expansion and attract new talent.

PRIVATEAug 26, 2026•about 4 hours ago

Amount Raised

$12 Million

Round Type

Seed

Mexico CitySoftwareArtificial IntelligenceMachine Learning

Investors

Kimberly Clark De MexicoAeromexicoBimboFemsaGeneral CatalystKaszek

Description

Primero, an AI startup from Mexico City, has raised $12 million in a Seed funding round. Co-led by Kaszek and General Catalyst, the funding will help accelerate its expansion in Latin America. The round saw participation from angel investors, including executives from prominent companies. The capital will be used to recruit talent and enhance software deployments for large enterprise customers.

Company Information

Company

Primero

Location

Mexico City, Mexico

About

Primero is the AI transformation company for Latin America, partnering with the region's largest enterprises to modernize their operations with AI. The company addresses the challenges of fragmented business data across legacy systems by building a system of intelligence. This approach allows AI to understand and execute work effectively within real enterprise environments. Primero emphasizes local knowledge and collaboration, embedding engineers from the region to ensure contextual understanding of business operations.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Primero raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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