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Plum Life Raises $2.45M Seed Round To Accelerate Its Digital Life Insurance Platform Targeting Insurance Advisors

PRIVATEOct 21, 2021

Amount Raised

$2.45 Million

Round Type

Seed

Berkeley HeightsInsurance

Description

Plum Life Inc announced today it closed a $2.45M seed round led by Sonostar Ventures, LLC back in Q2 of this year. With this initial round of funding, Plum Life will continue to grow its operations and increase the number of advisors they do business with. The funding will also drive platform and product enhancements, drive sales through targeting advisor outreach and partnership development.

Quick answer

Plum Life raised $2.45 Million in a Seed round, dated October 21, 2021. Plum Life is based in Berkeley Heights, New Jersey, United States.

How much did Plum Life raise?
Plum Life raised $2.45 Million in a Seed round on October 21, 2021.
What does Plum Life do?
Plum Life is on a mission to create the ideal life insurance experience where the confidence of working with an advisor and the ease and convenience of buying online meet in one place.
Where is Plum Life based and how big is it?
Plum Life is based in Berkeley Heights, New Jersey, United States.

Source: Fundz verified event record.

Who else raised in Insurance around the same time

Companies in the same sectors as Plum Life that raised within 45 days of this round, from Fundz verified event records.

  • The Demex Group raised $9M (Funding Round) on December 2, 2021.
  • Delos Insurance Solutions raised an undisclosed amount (Seed) on December 1, 2021.
  • Amplify raised $12M on November 4, 2021.
  • Coterie raised $48M on November 1, 2021.
  • Acko raised $255M (Funding Round) on October 27, 2021.
  • Coterie raised $50M (Series B) on October 26, 2021.

Who to call at Plum Life, and when

A new round usually means Plum Life is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Plum Life raises, hires an executive or expands, scored against what you sell
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  • Who you already know at Plum Life, from your own LinkedIn network

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Company Information

Company

Plum Life

Location

Berkeley Heights, New Jersey, United States

About

Plum Life is on a mission to create the ideal life insurance experience where the confidence of working with an advisor and the ease and convenience of buying online meet in one place. At its core, Plum Life is a Life Insurance technology company. The company offers an agent-only digital experience designed to simplify the entire process of selling life insurance from quoting to application to issue. Designed especially for the life insurance industry, Plum Life’s integrated platform combines the capabilities of a modern technology company and the personal attention and service of an advisor. Founded in 2020, and based in Warren, New Jersey, the company leverages its proprietary technology platform fueled by Machine Learning, behavioral science, AI and Swiss Re's Magnum.

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Plum Life raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.