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Playfly Sports secures a $250 million credit facility from Bain Capital to support its growth in the evolving sports industry.

PRIVATESep 02, 2026•5 days ago

Amount Raised

$250 Million

Round Type

Debt Financing

BerwynSports

Investors

Bain Capital

Description

Bain Capital's Private Credit Group has provided a $250 million senior credit facility for Playfly Sports. This financing will support Playfly's continued growth amidst a rapidly evolving sports landscape. Playfly Sports is a leading revenue maximization company. The company aims to assist partners in navigating industry complexities.

Company Information

Company

Playfly Sports

Location

Berwyn, Pennsylvania, United States

About

Playfly Sports is the leading revenue maximizer in the sports industry, delivering a consultative, data-driven approach to reaching, engaging, monetizing, and measuring fandom to give property and brand partners a competitive advantage. Founded in 2020, Playfly operates a growing portfolio of fan-focused divisions spanning exclusive MMR management, media and sponsorship activation, custom creative and digital content, valuation and consulting, and the development of new revenue-driving platforms and technologies, and has quickly become a force across high school, collegiate, esports, and professional sports by building a digitally enabled, full-service sports marketing business designed for the evolving fan experience.

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