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Phia, the AI shopping startup, secures $35M in Series A funding led by Notable Capital to revolutionize online commerce.

PRIVATEJan 27, 2026

Amount Raised

$35 Million

Round Type

Series A

LondonSoftwareArtificial IntelligenceE CommerceMachine Learning

Investors

Khosla VenturesKleiner PerkinsNotable Capital

Description

Phia, an AI-powered shopping startup, announced a $35 million Series A funding round led by Notable Capital. The funding, also supported by Khosla Ventures and Kleiner Perkins, aims to enhance consumer shopping experiences. Since its launch ten months ago, Phia has shown rapid growth, including an 11x increase in revenue. The company's mission focuses on creating a personalized commerce future.

Who else raised in E Commerce and Software around the same time

Companies in the same sectors as Phia that raised within 45 days of this round, from Fundz verified event records.

  • Santé raised $7.6M (Seed) on February 13, 2026.
  • Flock AI raised $6M (Seed) on February 5, 2026.
  • Yozo.ai raised $1.7M (Pre-Seed) on January 28, 2026.
  • Rezolve AI raised $250M (Funding Round) on January 22, 2026.
  • BrightPlan Group raised an undisclosed amount (Funding Round) on March 13, 2026.
  • Verses Technologies raised $511K on March 13, 2026.

Who to call at Phia, and when

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Company Information

Company

Phia

Location

London, England, United Kingdom

About

Phia is an AI-powered shopping app founded by Phoebe Gates and co-founder Sophia Kianni. The app aims to revolutionize the shopping experience by leveraging artificial intelligence to enhance user engagement and satisfaction. It has successfully attracted outside capital from various investors, demonstrating initial market interest. The venture is focused on validating its business model through real-world traction and customer feedback.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Phia raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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