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Persona raises $200M in Series D funding at a $2B valuation, led by Founders Fund and Ribbit Capital, to expand operations and development efforts.

PRIVATEApr 30, 2025

Amount Raised

$200 Million

Round Type

Series D

San FranciscoSoftwareSecurity

Investors

BondCoatueFirst Round CapitalIndex VenturesFounders FundRibbit Capital

Description

Persona, a San Francisco-based provider of a verified identity platform, raised $200M in Series D funding, valuing the company at $2 billion. The round was led by Founders Fund and Ribbit Capital, with participation from existing investors including BOND, Coatue, First Round Capital, and Index Ventures. The company plans to use the funds to expand its operations and development efforts. Led by CEO Rick Song, Persona offers a unified identity platform for various business sectors.

Quick answer

Persona raised $200 Million in a Series D round, dated April 30, 2025. Investors: Bond, Coatue, First Round Capital, Index Ventures, Founders Fund and Ribbit Capital. Persona is based in San Francisco, California, United States.

How much did Persona raise?
Persona raised $200 Million in a Series D round on April 30, 2025.
Who invested in Persona?
Bond, Coatue, First Round Capital, Index Ventures, Founders Fund and Ribbit Capital are named as investors in this round.
What does Persona do?
Persona offers a unified identity platform that gives businesses automation and orchestration tools to securely collect, verify, manage, and make decisions about individuals’ and businesses’ identities.
Where is Persona based and how big is it?
Persona is based in San Francisco, California, United States. Fundz records about 424 employees.
Who are the decision-makers at Persona?
Fundz holds 1 contact at Persona. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Security and Software around the same time

Companies in the same sectors as Persona that raised within 45 days of this round, from Fundz verified event records.

  • Conveyor raised $20M (Series B) on June 12, 2025.
  • Skyral raised $20M (Series A) on June 4, 2025.
  • Trustifi raised $25M (Series A) on June 3, 2025.
  • Cerby raised $40M (Series B) on May 28, 2025.
  • Pixee raised $15M (Seed) on May 22, 2025.
  • Bright Security raised $1M (Series A) on May 22, 2025.

Who to call at Persona, and when

A new round usually means Persona is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Persona raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Persona, from your own LinkedIn network

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Company Information

Company

Persona

Location

San Francisco, California, United States

About

Persona offers a unified identity platform that gives businesses automation and orchestration tools to securely collect, verify, manage, and make decisions about individuals’ and businesses’ identities.

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Persona raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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