Persona raises $200M in Series D funding at a $2B valuation, led by Founders Fund and Ribbit Capital, to expand operations and development efforts.
Apr 30, 2025•8 months ago
Amount Raised
$200 Million
Round Type
series d
San FranciscoSoftwareSecurityInvestors
Index VenturesFirst Round CapitalCoatueBondRibbit CapitalFounders Fund
Description
Persona, a San Francisco-based provider of a verified identity platform, raised $200M in Series D funding, valuing the company at $2 billion. The round was led by Founders Fund and Ribbit Capital, with participation from existing investors including BOND, Coatue, First Round Capital, and Index Ventures. The company plans to use the funds to expand its operations and development efforts. Led by CEO Rick Song, Persona offers a unified identity platform for various business sectors.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech