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Pendo Announces $110 Million Secondary Investment Led By Thoma Bravo

PRIVATENov 11, 2021over 4 years ago

Amount Raised

$110 Million

RaleighOtherSoftware

Description

Pendo, a company that provides software that makes software better, today announced a $110 million secondary investment led by Thoma Bravo, a leading software investment firm. The investment was carried out through the purchase of secondary shares from Pendo employees and early-stage investors at the company's most recent valuation of $2.6 billion. As one of the largest and most experienced software investors in the world, Thoma Bravo can provide Pendo with significant operational and financial resources to support the company's growth plans, strategic acquisition efforts, and continued product innovation.

Company Information

Company

Pendo

Location

301 Hillsborough St

Raleigh, North Carolina, United States

About

Pendo's mission is to elevate the world's experience with software. Pendo customers include the world's leading software companies and digital enterprises, including Verizon, RE/MAX, LabCorp, OpenTable, Okta, Salesforce and Zendesk. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital, Sapphire Ventures and B Capital Group. Through its ProductCraft and customer communities, sponsored events and podcast, Pendo aims to support the success of product and digital leaders everywhere.

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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, FundzIQ™ for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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