Pee Safe has secured $32 million in a funding round led by OrbiMed, a global healthcare-focused private equity firm. The investment will be used to strengthen its offline retail, marketing efforts, and expand into quick commerce platforms. Founded in 2013, Pee Safe has developed a comprehensive portfolio in women's hygiene and wellness. The company has achieved substantial growth, with an annual net revenue of over Rs 150 crore.
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Company Information
Company
Pee Safe
Location
Gurugram, Haryana, India
About
Pee Safe is a hygiene-focused house of brands founded in 2013 by Vikas Bagaria, inspired by co-founder Srijana Bagaria’s mission to reduce the risk of UTIs and infections from public washrooms, best known for its pioneering Toilet Seat Sanitizer Spray that has helped millions feel safer by reducing infection risk by 99.9%, and today offering a wide range of personal, sexual, and menstrual hygiene products while being recognized as Amazon’s SMB Brand of the Year 2020, a LinkedIn Top 10 Startup, and operating across 5,000+ retail touchpoints in 90 cities with exports to nearly 10 countries.
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