Fundz

Palette Brands raised $2M in a pre-series A led by Rockstud Capital to launch Ember cookware brand and expand product lines

PRIVATEJun 12, 2024

Amount Raised

$2 Million

Round Type

Pre-Series A

BengaluruE CommerceRetail

Investors

Apurva SalapuriaRockstud CapitalInflection Point VenturesDholakia VenturesStoffer Anko Norden

Description

Palette Brands, formerly known as White.Inc, raised close to $2 million in a pre-series A round led by Rockstud Capital and with participation from existing investors, including Inflection Point Ventures and Dholakia Ventures, as well as prominent angel investors. The funding will focus on the launch of Ember, a cookware brand, and the expansion of its current product lines.

Quick answer

Palette Brands raised $2 Million in a Pre-Series A round, dated June 12, 2024. Investors: Apurva Salapuria, Rockstud Capital, Inflection Point Ventures, Dholakia Ventures and Stoffer Anko Norden. Palette Brands is based in Bengaluru, Karnataka, India.

How much did Palette Brands raise?
Palette Brands raised $2 Million in a Pre-Series A round on June 12, 2024.
Who invested in Palette Brands?
Apurva Salapuria, Rockstud Capital, Inflection Point Ventures, Dholakia Ventures and Stoffer Anko Norden are named as investors in this round.
What does Palette Brands do?
Welcome to Palette Brands (formerly White.Inc).
Where is Palette Brands based and how big is it?
Palette Brands is based in Bengaluru, Karnataka, India.
Who are the decision-makers at Palette Brands?
Fundz holds 1 contact at Palette Brands. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in E Commerce and Retail around the same time

Companies in the same sectors as Palette Brands that raised within 45 days of this round, from Fundz verified event records.

  • Dagangan raised $5M (Series A) on July 4, 2024.
  • Hero Bread raised $21M (Funding Round) on June 27, 2024.
  • Zyod raised $18M (Funding Round) on June 24, 2024.
  • Eume raised $1.8M (Funding Round) on June 21, 2024.
  • Trampoline raised $5M (Seed) on June 13, 2024.
  • Richemont raised $13M on June 10, 2024.

Who to call at Palette Brands, and when

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Company Information

Company

Palette Brands

Location

Bengaluru, Karnataka, India

About

Welcome to Palette Brands (formerly White.Inc). We are a house of digitally native brands (DNBs), headquartered in Bangalore, driving innovation for a new era of Indian consumers. Our dynamic approach is tailored to swiftly develop, launch, and scale modern consumer product brands in high-growth categories like Drinkware, Cookware, and Apple accessories.

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Palette Brands raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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