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Paapi raises £420k in a pre-seed round led by SFC Capital to enhance ad measurement. The funding will help drive precision measurement and improved modeling for brands seeking performance.
Amount Raised
£420,000
Round Type
Pre-Seed
Investors
Description
Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling ad tech's challenges by providing brands with a clear view of cross-channel advertising ROI. This investment will enable the platform to drive greater precision measurement and enhance modeling for marketing success.
Fundz sees it the moment Paapi raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
Paapi raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
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