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Paapi raises £420k in a pre-seed round led by SFC Capital to enhance ad measurement. The funding will help drive precision measurement and improved modeling for brands seeking performance.

PRIVATEJun 11, 2025•about 1 year ago

Amount Raised

£420,000

Round Type

Pre-Seed

LondonAdvertisingAnalyticsMarketing

Investors

Sfc Capital

Description

Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling ad tech's challenges by providing brands with a clear view of cross-channel advertising ROI. This investment will enable the platform to drive greater precision measurement and enhance modeling for marketing success.

Company Information

Company

Paapi

Location

London, England, United Kingdom

About

Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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