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Fundz is the only platform that reads more than a dozen real‑time signals all day, every day, so you know about new funding, new executives and new contracts within minutes of them happening, not days or weeks later like the databases you’re used to. It then combines the signals on each company, scores every company against what you offer, and weaves in your own network, so you discover new accounts first and work existing ones better.

Each morning you get the ones worth your time right now: who to reach, why now, and who you already know there. Now it answers in Claude too: ask for today’s leads, then write the note in the same window.

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Paapi raises £420k in a pre-seed round led by SFC Capital to enhance ad measurement. The funding will help drive precision measurement and improved modeling for brands seeking performance.

PRIVATEJun 11, 2025

Amount Raised

£420,000

Round Type

Pre-Seed

LondonAdvertisingAnalyticsMarketing

Investors

SFC Capital

Description

Paapi, a next-generation ad measurement platform, has closed a £420,000 pre-seed funding round led by SFC Capital, the UK’s most active early-stage investor. The initial round was oversubscribed by 20%. Paapi is tackling ad tech's challenges by providing brands with a clear view of cross-channel advertising ROI. This investment will enable the platform to drive greater precision measurement and enhance modeling for marketing success.

Company Information

Company

Paapi

Location

London, England, United Kingdom

About

Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.

Fundz sees it the moment Paapi raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Predictive Intelligence
Strategic

ML-powered predictions for Paapi's next move

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Paapi raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.