Fundz

Outer, Outdoor Living Brand, Raises $10.5 Million in Series A Funding Led by Sequoia Capital China

PRIVATEJan 12, 2021

Amount Raised

$10 Million

Round Type

Series A

Santa Monica

Description

Outer, the Santa Monica-based direct-to-consumer outdoor furniture brand, best known for their revolutionary OuterShell furniture cover, announced a $10.5 million Series A investment round. The investment, led by Sequoia Capital China and backed by a number of existing and new stakeholders, will enable Outer to expand their product line beyond outdoor sofas and rugs, strengthen their commitment to sustainability through material development, and grow their innovative showroom footprint to more than a thousand Neighborhood Showroom locations in 2021.

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Company Information

Company

Outer

Location

Santa Monica, California, United States

About

Outer creates durable, smart, and eco-conscious outdoor furniture designed to help people live better outside. Our pieces are crafted from the highest-quality materials in the world, and are built to withstand all that nature (and life!) has to throw at them. We reimagine the outdoor living experience from the ground up; researching, prototyping, and testing until we’ve created innovative new solutions, such as our patented, built-in OuterShell® cover. And we’re redefining retail with our revolutionary Neighborhood Showrooms™, where you can experience Outer products in the backyards of real Outer customers in your neighborhood. Intrigued? Learn more at liveouter.com/careers.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Outer raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.