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ORANGE JUICE raises $40 million in a funding round to establish a permanent capital company backed by a Bitcoin treasury, aiming to improve American businesses.
ORANGE JUICE has successfully raised $40 million to launch a company focused on acquiring and permanently owning American businesses. The firm's innovative approach blends operational improvement with a Bitcoin treasury. This new model offers business owners an alternative to traditional private equity. Founder Ricardo Salinas joins as an anchor investor, emphasizing the importance of cash flow and cryptocurrency.
Company Information
Company
ORANGE JUICE
Location
Connecticut, United States
About
ORANGE JUICE HODLINGS Inc. acquires, improves, and permanently holds cash-flow-generating businesses, backed by a Bitcoin treasury. Founded in 2026, ORANGE JUICE offers business owners a long-term alternative to traditional private equity through permanent ownership and operational improvement. The company targets stable businesses with significant annual cash flow. Its strategy is to reinvest generated cash into acquisitions or the Bitcoin treasury.
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