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Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate In New Round

Apr 18, 2023over 2 years ago

Amount Raised

$20 Million

Round Type

series a

MontrealAdvertisingInformation TechnologySoftwareAnalytics

Investors

Aster XDeloitte VenturesDesjardins CapitalBrightspark VenturesHearst Ventures

Description

Optable, a Software-as-a-Service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors which includes Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, asterX, and others.

Company Information

Company

Optable

Location

Montreal, Quebec, Canada

About

Optable is a data management & collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while safeguarding individual identities. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue. The company is funded by Brightspark Ventures, Desjardins Capital, Hearst Ventures, and Deloitte Ventures. Optable is headquartered in Montreal, Canada with employees in multiple countries around the globe.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech