Fundz

Onton raises $7.5M led by Footwork to expand its AI-powered shopping site beyond furniture into apparel.

PRIVATENov 26, 2025

Amount Raised

$7.5 Million

Round Type

Funding Round

San FranciscoSoftwareArtificial Intelligence

Investors

Footwork

Description

The AI-powered furniture shopping platform Onton has raised $7.5 million in a new funding round. Led by venture firm Footwork, this investment will fuel the startup’s expansion into new retail categories like apparel. Onton aims to revolutionize e-commerce with its unique AI technology. This funding solidifies its position in the competitive AI shopping market.

Who to call at Onton, and when

A new round usually means Onton is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Onton raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Onton, from your own LinkedIn network

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Company Information

Company

Onton

Location

San Francisco, California, United States

About

Onton is a search and discovery engine for products. Our mission is to help people make decisions they love, instantly. The average shopping journey takes 79 days, and we're taking that to less than 1. Since our public launch in late 2023, we've grown exponentially to guide millions of users to their perfect product.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Onton raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Onton raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.