Onton raises $7.5M led by Footwork to expand its AI-powered shopping site beyond furniture into apparel.
PRIVATENov 26, 2025
Amount Raised
$7.5 Million
Round Type
Funding Round
San FranciscoSoftwareArtificial Intelligence
Investors
Footwork
Description
The AI-powered furniture shopping platform Onton has raised $7.5 million in a new funding round. Led by venture firm Footwork, this investment will fuel the startup’s expansion into new retail categories like apparel. Onton aims to revolutionize e-commerce with its unique AI technology. This funding solidifies its position in the competitive AI shopping market.
Who to call at Onton, and when
A new round usually means Onton is about to hire and buy. The teams that reach out first get the meeting.
An alert the day Onton raises, hires an executive or expands, scored against what you sell
The decision-makers there, with verified emails
Who you already know at Onton, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Onton. With Fundz connected, it knows.
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce★★★★★4.8/5 on G2
Company Information
Company
Onton
Location
San Francisco, California, United States
About
Onton is a search and discovery engine for products. Our mission is to help people make decisions they love, instantly. The average shopping journey takes 79 days, and we're taking that to less than 1. Since our public launch in late 2023, we've grown exponentially to guide millions of users to their perfect product.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment Onton raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.