The company says the funding will be used to triple the size of the company’s product and engineering team, especially now consumers are gaining more control about what personal data they share and with whom. Guillaume Santamaria, Partner at InfraVia Capital Partners said: “Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this. Ometria main competitors include email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify), and customer insight companies (More2, AgileOne).