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Trusted By Dior, Armani, Ysl And Others, London's Odore Secures $5M In Seed Funding

PRIVATEAug 02, 2023

Amount Raised

$5 Million

Round Type

Seed

LondonSoftwareAdvertisingDigital MarketingBrand Marketing

Investors

Alister EsamSFC CapitalBlackfinch VenturesFuel Ventures

Description

London-based all things beauty marketing specialist Odore has secured $5 million in a seed round led by Fuel Ventures with participation from undisclosed existing investors. In the company’s previous pre-seed funding round announcement (at $1.35 million), investors included Blackfinch Ventures, SFC Capital, and angel investor and author Alister Esam.

Quick answer

Odore raised $5 Million in a Seed round, dated August 2, 2023. Investors: Alister Esam, SFC Capital, Blackfinch Ventures and Fuel Ventures. Odore is based in London, England, United Kingdom.

How much did Odore raise?
Odore raised $5 Million in a Seed round on August 2, 2023.
Who invested in Odore?
Alister Esam, SFC Capital, Blackfinch Ventures and Fuel Ventures are named as investors in this round.
What does Odore do?
Using data driven methods, Odore’s platform ensures your products reach the right customers.
Where is Odore based and how big is it?
Odore is based in London, England, United Kingdom.
Who are the decision-makers at Odore?
Fundz holds 1 contact at Odore. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Digital Marketing around the same time

Companies in the same sectors as Odore that raised within 45 days of this round, from Fundz verified event records.

  • Prophecy raised $35M on September 15, 2023.
  • Conveyor raised $12M on September 15, 2023.
  • Superorder raised $10M (Funding Round) on September 15, 2023.
  • Relativity6, Inc. raised $1.5M (Seed) on September 15, 2023.
  • Viboo raised an undisclosed amount (Funding Round) on September 14, 2023.
  • Ometria raised $10M (Funding Round) on September 14, 2023.

Who to call at Odore, and when

A new round usually means Odore is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Odore raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Odore, from your own LinkedIn network

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Company Information

Company

Odore

Location

London, England, United Kingdom

About

Using data driven methods, Odore’s platform ensures your products reach the right customers.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Odore raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

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Odore raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.