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Noon raises $2.5 million in seed funding to support its launch across the US market, backed by BFG Partners, RiverPark, and Habitat Partners.

PRIVATEAug 11, 2026•about 3 hours ago

Amount Raised

$2.5 Million

Round Type

Seed

RiyadhE CommerceGroceryMarketplaceRetail

Investors

Habitat PartnersRiver ParkBfg Partners

Description

Noon has completed a $2.5 million seed funding round to bolster its retail expansion across the United States. The funding was provided by BFG Partners, RiverPark, and Habitat Partners. This nationwide debut features availability at Target stores and online. Noon offers a shelf-stable breakfast drink with a focus on high-protein and clean-label ingredients.

Company Information

Company

noon

Location

Riyadh, Riyadh Region, Saudi Arabia

About

noon is a Saudi-UAE e-commerce group co-founded by Mohamed Alabbar, operating an online marketplace alongside food delivery and grocery services. Launched in 2016, it has tapped into the rapidly expanding digital retail market across Saudi Arabia, the UAE, and Egypt. The company has raised significant funding, including a recent $500 million round to prepare for a potential IPO. It faces competition in the Gulf's digital commerce sector from both local and international players.

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