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Mythik raises $15 million in a funding round led by Sakal Media Group and Shah Rukh Khan's family office to bring Eastern mythology to global audiences.

May 21, 20257 months ago

Amount Raised

$15 Million

MumbaiMedia And Entertainment

Investors

Nishant AggarwalAnurag GoelSamir VoraJaynti KananiBitkraftVisceral CapitalShah Rukh Khan's Family OfficeVenture CatalystsSakal Media Group

Description

Mythik, founded by former Housing.com CEO Jason Kothari, has raised $15 million to enhance its media technology platform. The funding round included notable investors like the Sakal Media Group, Shah Rukh Khan's family office, and others. The startup aims to bring Eastern mythology and folktales to a worldwide audience. Kothari expressed excitement about the diverse group of investors involved in this venture.

Company Information

Company

Mythik

Location

Mumbai, Maharashtra, India

About

Mythik is a tech-first global entertainment company with a vision to bring Eastern mythology, history, and folktales to a worldwide audience for the first-time and create the ‘Disney from the East’. With a total built-in audience of 3.5 billion people globally, these ancient stories will be brought to life in a modern, immersive way using cutting-edge technology. Founded by entrepreneur Jason Kothari, Mythik’s founding team also includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, Tencent, among others.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech