Messagegears, A Cloud Customer Engagement Platform, Raises $62M

Dec 12, 2022•about 3 years ago

Amount Raised

$62 Million

AtlantaMessagingSoftware

Investors

Long Ridge Equity Partners

Description

Dan Roy, a former software engineer at Delta, says he witnessed firsthand the challenges companies face when making the shift from an on-premises model to a software-as-a-service business. Accucast, where he served as CTO after leaving Delta, struggled with this as it pitched software and services for email marketing. The solution, he came to believe, was a hybrid approach — one that directly accesses brands’ first-party data instead of relying on cloud data syncs.

Company Information

Company

MessageGears

Location

191 PEACHTREE STREET NE

Atlanta, Georgia, United States

About

MessageGears is the only data-connected cross-channel engagement platform built for today's enterprise. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. MessageGears has transformed what marketers thought was possible at major brands like Expedia, OpenTable, and Chick-fil-A. Learn more at messagegears.com.

Related People

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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