SEMCAP Beauty & Wellness announces a minority investment in MERIT, the US-based beauty brand. The investment, led by Vasiliki Petrou, aims to support MERIT's continued growth and globalization.
Round Type
Venture
Los AngelesConsumer GoodsBeautyInvestors
Description
SEMCAP Beauty & Wellness has made a minority investment in MERIT, a leading US-based cosmetics brand known for its minimalist approach to beauty. The investment is spearheaded by Vasiliki Petrou, who will join the board to aid in the brand's global expansion. MERIT has experienced substantial growth and continues to prioritize its long-term business strategy. This partnership emphasizes SEMCAP's commitment to innovative brands that possess strong growth potential.
Quick answer
MERIT raised an undisclosed amount in a funding round, dated July 23, 2026. Investors: Semcap Beauty & Wellness and Vasiliki Petrou. MERIT is based in Los Angeles, California, United States.
- How much did MERIT raise?
- MERIT raised an undisclosed amount in a funding round on July 23, 2026.
- Who invested in MERIT?
- Semcap Beauty & Wellness and Vasiliki Petrou are named as investors in this round.
- Where is MERIT based and how big is it?
- MERIT is based in Los Angeles, California, United States. Fundz records about 480 employees.
Source: Fundz verified event record.
Who else raised in Consumer Goods and Beauty around the same time
Companies in the same sectors as MERIT that raised within 45 days of this round, from Fundz verified event records.
- Fraganote raised $3M (Series A) on June 25, 2026.
- Halo raised $7M (Seed) on June 23, 2026.
- The Muse raised $1.6M (Series A) on June 8, 2026.
- Particula raised $15M on September 1, 2026.
- Rose All Day Cosmetics raised $5.4M (Series A) on August 30, 2026.
- Regent Craft raised $240M (Series B) on August 27, 2026.
Who to call at MERIT, and when
A new round usually means MERIT is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day MERIT raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at MERIT, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at MERIT. With Fundz connected, it knows.
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Fundz sees it the moment MERIT raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
MERIT raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
145 of these a day, filtered to the companies you pick, with the decision-maker attached.
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