MediaLabs secures 8-figure Series A investment from an international marketplace company to accelerate social commerce growth and expand TikTok Shop services.
Amount Raised
$80 Million
Round Type
Series A
MiamiAdvertisingE CommerceInvestors
Description
MediaLabs, a social commerce and UGC affiliate agency with a network of 3,000+ TikTok Shop creators, announced a Series A investment at an eight-figure valuation from an international marketplace company. The funding will support expansion of managed services for brands on TikTok Shop and integrate AI capabilities for creator-brand matching and performance analysis. MediaLabs was founded after the team successfully launched SEDLAK, a blue-light glasses brand, which sold over 18,000 units exclusively through TikTok Shop using a creator-led model. The company provides services including TikTok Shop management, affiliate management, creator campaigns, and live commerce solutions.
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