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Makeup By Mario Receives Growth Equity Investment From Provenance And Silas Capital

Jan 20, 2023•almost 3 years ago
New YorkLifestyleFashionE Commerce

Investors

Silas CapitalProvenance

Description

Makeup by Mario, a rapidly-growing, artist-driven color cosmetics brand founded by Mario Dedivanovic, announced today the completion of a $40 million minority growth investment from Provenance, a consumer-focused private investment firm dedicated to helping brands navigate the complexities of omnichannel growth, and Silas Capital, an emerging growth equity and venture capital firm that invests behind exceptional next-generation consumer brands.

Company Information

Company

Makeup By Mario

Location

New York, United States

About

Makeup by Mario is a rapidly growing, premium beauty brand inspired by two decades of artistry experience. The Brand was founded by Mario Dedivanovic, who is one of the most acclaimed and influential makeup artists in the world, known for his groundbreaking techniques and focus on education. For more information, please visit www.makeupbymario.com.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers