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Luma AI raises $900 million in Series C funding round led by Humain, valuing the company at $4 billion as it develops advanced AI systems for video generation.

PRIVATENov 19, 2025•6 months ago

Amount Raised

$900 Million

Round Type

SERIES C

San FranciscoInformation Technology

Investors

Matrix PartnersAmplify PartnersAndreessen HorowitzHumain

Description

Luma AI, a US startup specializing in visual content generation, has secured $900 million in Series C funding led by Humain. The investment, which includes participation from Andreessen Horowitz and others, will be used to create advanced AI systems. The company is valued at around $4 billion. This funding is crucial for scaling its technology and improving its infrastructure.

Company Information

Company

Luma AI

Location

San Francisco, California, United States

About

Luma AI is building a multimodal general intelligence that can generate, understand, and operate in the physical world. Its flagship platform, Dream Machine, enables creatives everywhere to generate professional-grade video and images. In 2025, Luma released Ray3, the world’s first reasoning video model capable of creating physically accurate videos, animations, and visuals. Luma’s models are utilized by top entertainment studios, ad agencies, and technology leaders, including Adobe and AWS, and are available via subscription or API. The company is backed by HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners, and angels from across the technology and entertainment space.

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Funding Insights

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VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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