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Lucra raised $20M led by ARK Invest to enhance P2P experiences for brands. The funding will help scale its loyalty SDK for competitions and tournaments.

PRIVATEApr 30, 2026•2 months ago

Amount Raised

$20 Million

New YorkInformation Technology

Investors

WtiSeventy Six CapitalSimplex VenturesHarlo Equity PartnersAstralis CapitalAlumni VenturesArk Invest Venture Fund

Description

Lucra, the plug-and-play loyalty SDK, has raised $20M. The funds will enhance its platform that embeds competitions inside brands' applications. Led by ARK Invest Venture Fund, the round includes multiple other investors. Lucra aims to replace traditional loyalty models with competition-based engagement.

Company Information

Company

Lucra Sports

Location

New York, New York, United States

About

Lucra is the leading technology provider of gamification services. Our B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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