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Lucra raised $20M led by ARK Invest to enhance P2P experiences for brands. The funding will help scale its loyalty SDK for competitions and tournaments.

PRIVATEApr 30, 2026

Amount Raised

$20 Million

Round Type

Funding Round

New YorkInformation Technology

Investors

Seventy Six CapitalCathie WoodSeventySix CapitalSimplex VenturesWtiAlumni VenturesAstralis CapitalHarlo Equity PartnersArk Invest Venture Fund

Description

Lucra, the plug-and-play loyalty SDK, has raised $20M. The funds will enhance its platform that embeds competitions inside brands' applications. Led by ARK Invest Venture Fund, the round includes multiple other investors. Lucra aims to replace traditional loyalty models with competition-based engagement.

Company Information

Company

Lucra Sports

Location

New York, New York, United States

About

Lucra is the leading technology provider of gamification services. Our B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.

Fundz sees it the moment Lucra Sports raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

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Predictive Intelligence
Strategic

ML-powered predictions for Lucra Sports's next move

See what Strategic adds

Lucra Sports raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.