Helping E-Commerce Merchants Optimise Online Campaigns With Ai And Ml, Upp Raises $10 Million

Jun 27, 2023•over 2 years ago

Amount Raised

$10 Million

VancouverSoftware Development

Investors

Bonfire Ventures

Description

London-based Upp has raised $10 million in a seed funding round. The company uses AI and ML technologies to help e-commerce retailers optimise ad spend, up product discover, and increase overall sales. The new capital is intended to promote further growth at the startup, including bolstering the team numbers, geographic expansion, and the introduction of automation features.

Company Information

Company

Inverted AI

Location

Vancouver, British Columbia, Canada

About

Inverted AI (www.inverted.ai) has developed leading, best-of-class, directable, human-like NPCs for vehicle simulators critical for achieving fully autonomous vehicles. Inverted AI has an exceptional entrepreneurial and machine learning team with best-of-class technology dubbed Imagining the Road Ahead (ITRA) producing realistic multi-modal predictions and directable, human-like NPCs from widely available data. Autonomous vehicle companies and others can save billions in data collection. The team is recognized for its research and technology leadership and is well-positioned to scale and commercialize.

Related People

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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