Fundz

Fundz Deep Dive

Everything you need to win Journey — in one platform.

Who to reach, what to say, and why now on Journey — plus every funding round, exec hire, and M&A move that follows, each with the verified contact and the outreach written for you.

Get the full Deep Dive on Journey — free.

One free Deep Dive, emailed to you. No spam; unsubscribe anytime.

Ready now? Choose your plan · Request a demo · Sign in

Engage writes the reply
Grounded in signals no one else has — tuned to their persona.
Signals no one else has
UCC liens, benefit plans, 13F holdings, permits, exec moves — fused.
Verified contact + click-to-call
The decision-maker’s email and mobile — dial in-browser.

Journey raises $15 million in seed funding to expand its loyalty network for independent hotels, led by FirstMark Capital and Headline.

PUBLIC · DERMJun 10, 2026•5 days ago

Amount Raised

$15 Million

Round Type

seed

SoftwareReal Estate

Investors

HeadlineFirst Mark Capital

Description

Journey, a loyalty platform for independent hotels, has secured $15 million in a seed funding round. The funding, led by FirstMark Capital and Headline, will aid the expansion of Journey's hotel network and technology platform. Journey currently encompasses over 2,500 properties globally, reflecting rapid growth since its public launch last year. The company aims to provide independent hotels with the loyalty capabilities enjoyed by major chains while preserving their brand independence.

Company Information

Company

Journey

About

Journey, the agency of the futurescape, enables companies to navigate to their next chapter, designing, building and running immersive experiences, at speed and scale. Backed by Growth Catalyst Partners, Journey was founded in 2022 by Andrew Zimmerman, former CEO of frog Design, with co-founders Lionel Ohayon, CEO and founder of ICRAVE, Brandon Kaplan, CEO of Skilled Creative, Craig Ayers, former COO/CFO of frog Design, and Cathy Hackl, founder of Futures Intelligence Group. Customers include market-leading B2B and B2C clients including Clinique, Entertainment Weekly, HBO, JetBlue, Marquee Nightclub, STK, Warner Music Group, MomA, Procter & Gamble, Wall Street Journal, Sloan Kettering, and more.

Predictive Intelligence
Strategic

ML-powered predictions for Journey's next move

Learn about Strategic plan

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

Watching Journey? See every signal — funding, hires, M&A, contracts, sentiment.

Request a demoChoose your plan