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Jinx, The Beloved Superfood-Packed Dog Food Brand, Announces $28 Million Series A To Expand Footprint

PRIVATENov 16, 2021

Amount Raised

$28 Million

Round Type

Series A

Los AngelesManufacturingFood And Beverage

Description

Jinx, the clean-label dog nutrition brand designed to meet the needs of the modern dog, today announced a $28 million Series A round of funding. Led by investment advisory firm The Merchant Club (TMC), which represents the interests of high-profile entrepreneurs and long-established top family offices, the raise will allow Jinx to expand its product portfolio and extend its footprint beyond a direct-to-consumer model, launching in major brick and mortar retailers across the country in early 2022. The round also includes investments from comedian and dog owner Trevor Noah, actor Chris Evans, NFL star Odell Beckham Jr., Creative Artist Agency (CAA) co-founder Michael Ovitz, and other notable names across the tech, lifestyle, entertainment, and hospitality industries.

Quick answer

Jinx raised $28 Million in a Series A round, dated November 16, 2021. Jinx is based in Los Angeles, California, United States.

How much did Jinx raise?
Jinx raised $28 Million in a Series A round on November 16, 2021.
What does Jinx do?
Jinx is a superfood-packed, clean dog nutrition brand that uses functional, natural ingredients to make food and treats backed by science to provide balanced diets for dogs of all breeds, ages, and sizes.
Where is Jinx based and how big is it?
Jinx is based in Los Angeles, California, United States.
Who are the decision-makers at Jinx?
Fundz holds 1 contact at Jinx. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food And Beverage and Manufacturing around the same time

Companies in the same sectors as Jinx that raised within 45 days of this round, from Fundz verified event records.

  • Healthy Oceans Seafood Company, Inc. raised $300K (Seed) on December 6, 2021.
  • Local Bounti raised an undisclosed amount (Post-IPO Equity) on November 5, 2021.
  • Puma SE raised $922K (Seed) on December 30, 2021.
  • Selkirk Pharma raised $35M on December 30, 2021.
  • Rubi Laboratories raised $3.9M on December 29, 2021.
  • Gynesonics raised $92M on December 29, 2021.

Who to call at Jinx, and when

A new round usually means Jinx is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Jinx

Location

Los Angeles, California, United States

About

Jinx is a superfood-packed, clean dog nutrition brand that uses functional, natural ingredients to make food and treats backed by science to provide balanced diets for dogs of all breeds, ages, and sizes. Co-founded by members of the executive founding team at Casper and backed by celebrity investors like Will Smith, Nas, and Halsey, Jinx is more than just a dog food company: it is a lifestyle for modern pets and their owners. Jinx works to speak to pet parents in unexpected ways, including clever collaborations with brand partners like Barry's, Spotlight Oral Care, and more.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Jinx raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.