Innovist raises Rs 136 crore from ICICI Venture and others to drive product innovation and expand into new markets. The funding round was led by ICICI Venture and included participation from Mirabilis Investment Trust, Niveshaay Investment, and Sauce VC.
Apr 07, 2025•9 months ago
Amount Raised
₹136 Million
Round Type
SERIES B
Investors
Sauce VcNiveshaay InvestmentMirabilis Investment TrustIcici Venture
Description
Innovist, the parent company of brands such as Bare Anatomy and Chemist at Play, has raised Rs 136 crore in a funding round. The round was led by ICICI Venture and included additional investments from several other firms. This funding aims to drive product innovation and support expansion into new markets. Founded in 2018, Innovist is one of the fastest growing beauty and personal care companies in India.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech