Impel Secures $104 Million Growth Investment Led By Silversmith

Jan 17, 2023•almost 3 years ago

Amount Raised

$104 Million

SyracuseSaasArtificial IntelligenceSoftware

Investors

Wavecrest Growth PartnersSilversmith Capital Partners

Description

Impel, the category creator in digital engagement software for automotive manufacturers, marketplaces and dealers, announced today that it has secured a $104 million growth investment led by Silversmith Capital Partners, a Boston-based growth equity firm, with participation from existing investor Wavecrest Growth Partners.

Company Information

Company

Impel

Location

Syracuse, Sicily, Italy

About

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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