Hightouch raised $80 million in a Series C funding led by Sapphire Ventures to enhance its AI Decisioning product for personalized marketing.
Feb 18, 2025•6 months ago
Amount Raised
$80 Million
Round Type
series c
Investors
Bain CapitalIconiq GrowthAmplify VenturesNvcSapphire Ventures
Description
Hightouch announced it closed an $80 million Series C funding round at a $1.2 billion valuation. The round was led by Sapphire Ventures with participation from NVC and existing investors Amplify Ventures, ICONIQ Growth, and Bain Capital.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech