Hightouch Announces $38 Million In Funding And Launches New Customer 360 Toolkit
Jul 19, 2023•over 2 years ago
Amount Raised
$38 Million
San FranciscoSoftwareInvestors
Amplify PartnersIconiq CapitalBain Capital Ventures
Description
Hightouch, the leading Data Activation company, announced today $38 million in additional funding to launch and grow its Customer 360 offering. The round, led by Bain Capital Ventures, was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech