Heidi raised £5.6M in funding led by Mercia Ventures and Active Partners to enhance its bespoke ski holiday booking platform.

Jun 27, 2024•over 1 year ago

Amount Raised

£5.6 Million

BristolLeisureTourismTravel

Investors

Private InvestorsActive PartnersMercia Ventures

Description

Bristol-based online tour operator Heidi has raised £5.6 million in funding to enhance its technology, which allows customers complete flexibility to create their own bespoke package for ski holidays. The company was founded in 2018 by brothers Marcus and Alexander Blunt, and is aiming to more than double in size in the next few years.

Company Information

Company

Heidi

Location

Bristol, England, United Kingdom

About

Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth - we are now the fastest growing ski travel business in the UK. The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is helping them to do it in a way that suits them best (including shorter holidays, avoiding expensive Saturday flights, options to travel by train). Not only is our product something very different, Heidi as a youthful, challenger brand, is shaking up a very traditional ski holiday industry.

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Funding Insights

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VC-backed spending patterns