Heatmap raised $4M in a seed funding round led by Vine Ventures to help e-commerce brands optimize their websites.
Aug 09, 2024•over 1 year ago
Amount Raised
$4 Million
Round Type
seed
Investors
Mu VenturesPari Passu Venture PartnersHawke VenturesVine Ventures
Description
Heatmap, the startup behind a data analytics tool for e-commerce websites, has raised a $4 million seed round to assist businesses in optimizing conversion rates. The funding will enable the company to enhance its marketing efforts and expand its team.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers