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Intelligence
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Tools

Heatmap raised $4M in a seed funding round led by Vine Ventures to help e-commerce brands optimize their websites.

Aug 09, 2024over 1 year ago

Amount Raised

$4 Million

Round Type

seed

New YorkE CommerceSoftwareAnalytics

Investors

Mu VenturesPari Passu Venture PartnersHawke VenturesVine Ventures

Description

Heatmap, the startup behind a data analytics tool for e-commerce websites, has raised a $4 million seed round to assist businesses in optimizing conversion rates. The funding will enable the company to enhance its marketing efforts and expand its team.

Company Information

Company

Heatmap

Location

New York, New York, United States

About

Heatmap is a startup that provides a data analytics tool specifically designed for e-commerce websites. The tool helps businesses optimize their conversion rates by tracking user engagement in detail. Their technology allows for extensive data analysis without compromising website performance. Heatmap has been successful in acquiring users organically and is planning to enhance its marketing strategies.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers