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Seattle-based Gumshoe has raised $2M in pre-seed funding led by Pioneer Square Labs to tackle the changing landscape of AI search engines.

May 07, 2025•8 months ago

Amount Raised

$2 Million

Round Type

Pre-Seed

SeattleSoftwareMachine LearningArtificial IntelligenceAdvertising

Investors

Ari PaparoHawke VenturesPioneer Square Labs

Description

Gumshoe, a Seattle-based startup, has raised $2 million in pre-seed funding to help marketers understand AI-powered search engines like ChatGPT. The funding round was led by Pioneer Square Labs, with participation from Hawke Ventures and angel investor Ari Paparo. This funding will be used to advance Gumshoe's technology that analyzes brand visibility in AI model outputs. The company aims to redefine traditional SEO with its innovative approach.

Company Information

Company

Gumshoe

Location

Seattle, Washington, United States

About

Gumshoe is a Seattle-based startup focused on helping marketers understand and influence AI-powered search engines like ChatGPT and Claude. Their core technology generates simulated conversations to analyse brand visibility in these models, introducing a metric called 'share of LLM.' Co-founded by industry veterans, Gumshoe aims to equip brands with insights to thrive in the evolving search landscape.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers