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Seattle-based Gumshoe has raised $2M in pre-seed funding led by Pioneer Square Labs to tackle the changing landscape of AI search engines.

PRIVATEMay 07, 2025

Amount Raised

$2 Million

Round Type

Pre-Seed

SeattleSoftwareAdvertisingArtificial IntelligenceMachine Learning

Investors

Ari PaparoHawke VenturesPioneer Square Labs

Description

Gumshoe, a Seattle-based startup, has raised $2 million in pre-seed funding to help marketers understand AI-powered search engines like ChatGPT. The funding round was led by Pioneer Square Labs, with participation from Hawke Ventures and angel investor Ari Paparo. This funding will be used to advance Gumshoe's technology that analyzes brand visibility in AI model outputs. The company aims to redefine traditional SEO with its innovative approach.

Quick answer

Gumshoe raised $2 Million in a Pre-Seed round, dated May 7, 2025. Investors: Ari Paparo, Hawke Ventures and Pioneer Square Labs. Gumshoe is based in Seattle, Washington, United States.

How much did Gumshoe raise?
Gumshoe raised $2 Million in a Pre-Seed round on May 7, 2025.
Who invested in Gumshoe?
Ari Paparo, Hawke Ventures and Pioneer Square Labs are named as investors in this round.
What does Gumshoe do?
Gumshoe is a Seattle-based startup focused on helping marketers understand and influence AI-powered search engines like ChatGPT and Claude.
Where is Gumshoe based and how big is it?
Gumshoe is based in Seattle, Washington, United States. Fundz records about 6 employees.
Who are the decision-makers at Gumshoe?
Fundz holds 1 contact at Gumshoe. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Software around the same time

Companies in the same sectors as Gumshoe that raised within 45 days of this round, from Fundz verified event records.

  • Cursor raised an undisclosed amount (Funding Round) on April 21, 2025.
  • Creatify raised $16M (Series A) on May 28, 2025.
  • nuwacom raised $3.7M (Seed) on June 19, 2025.
  • Bitloops raised $1.2M (Pre-Seed) on June 18, 2025.
  • Embedl raised $6.3M (Series A) on June 18, 2025.
  • Sports Visio, Inc. raised $3.2M (Seed) on June 18, 2025.

Who to call at Gumshoe, and when

A new round usually means Gumshoe is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Gumshoe raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Gumshoe, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at Gumshoe. With Fundz connected, it knows.

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Company Information

Company

Gumshoe

Location

Seattle, Washington, United States

About

Gumshoe is a Seattle-based startup focused on helping marketers understand and influence AI-powered search engines like ChatGPT and Claude. Their core technology generates simulated conversations to analyse brand visibility in these models, introducing a metric called 'share of LLM.' Co-founded by industry veterans, Gumshoe aims to equip brands with insights to thrive in the evolving search landscape.

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