Fundz

Scottish Pension Platform Guiide Secures £210K Funding

PRIVATESep 30, 2022

Amount Raised

£210,000

Round Type

Pre-Seed

BearsdenFinancial ServicesEmployee Benefits

Description

Pension platform Guiide has received an investment of approximately £210,000 and has hired three new employees.

Quick answer

Guiide raised £210,000 in a Pre-Seed round, dated September 30, 2022. Guiide is based in Bearsden, Scotland, United Kingdom.

How much did Guiide raise?
Guiide raised £210,000 in a Pre-Seed round on September 30, 2022.
What does Guiide do?
Guiide and Guiide DB our tools to improve retirement outcomes for all The Pension Freedoms have been very popular.
Where is Guiide based and how big is it?
Guiide is based in Bearsden, Scotland, United Kingdom.

Source: Fundz verified event record.

Who else raised in Financial Services and Employee Benefits around the same time

Companies in the same sectors as Guiide that raised within 45 days of this round, from Fundz verified event records.

  • Brightside raised an undisclosed amount (Series B) on November 10, 2022.
  • Nymbus raised $13K (Series C) on October 11, 2022.
  • Faraday Future Intelligent Electric raised an undisclosed amount (Funding Round) on November 14, 2022.
  • Lentra raised $60M (Funding Round) on November 14, 2022.
  • Ideanomics raised an undisclosed amount (Funding Round) on November 14, 2022.
  • nxtCRE raised an undisclosed amount (Series A) on November 14, 2022.

Who to call at Guiide, and when

A new round usually means Guiide is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Guiide raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Guiide, from your own LinkedIn network

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Company Information

Company

Guiide

Location

Bearsden, Scotland, United Kingdom

About

Guiide and Guiide DB our tools to improve retirement outcomes for all The Pension Freedoms have been very popular. Despite annuities providing an income for life, they were unpopular as people wanted flexibility and control. That was great news for pension savers, but with flexibility came responsibility to plan for and manage your own retirement income and avoid the key risk of running out of money. In an ideal world everyone would take advice in planning to use the Pension Freedoms, but for many reasons they don't. Everyone in the industry knows this is a problem, so we asked ourselves what could we do about it. We built Guiide: a free retirement calculator to help people create a unique and individual retirement plan to avoid running out of money. In an ideal world everyone who requests a transfer value would have an adviser who can help them directly appointed by the scheme. Unfortunately they don't so they have to fend for themselves, taking their chances on the advice they get and what they pay, whilst trying to avoid anyone who would try to scam them. Again everyone in the industry knows of this problem and that's why we developed Guiide DB, an education journey with safe vetted and monitored advisers at the end.

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Guiide raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.