Grover Raises €60 Million In Series B Funding To Take Consumer Tech Subscriptions Mainstream

Grover, Europe's market leader in consumer tech subscriptions, today announces that it has secured €60 million in an oversubscribed Series B round. The funding will be used to increase market penetration, advance product innovation and accelerate international expansion in support of the company's ambitious goals of tripling its subscriptions by the end of the year, and driving an industry shift toward a more circular approach to consumer electronics. The funding round follows a strong year of growth in 2020, which saw the business increase by 2.5x as consumers flocked to the company's flexible rental service.